Modes of Knowing
| Autor: | Maria Laura Toraldo, Gianluigi Mangia, Gazi Islam |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Cognitive science
Knowledge management business.industry Strategy and Management 05 social sciences Video research General Decision Sciences Organizational knowledge Framing (social sciences) Embodied cognition Management of Technology and Innovation 0502 economics and business 050211 marketing business Affordance Psychology 050203 business & management |
| Zdroj: | Organizational Research Methods. 21:438-465 |
| ISSN: | 1552-7425 1094-4281 |
| DOI: | 10.1177/1094428116657394 |
| Popis: | The current article argues that video-based methodologies offer unique potential for multimodal research applications. Multimodal research, further, can respond to the problem of “elusive knowledges,” that is, tacit, aesthetic, and embodied aspects of organizational life that are difficult to articulate in traditional methodological paradigms. We argue that the multimodal qualities of video, including but not limited to its visual properties, provide a scaffold for translating embodied, tacit, and aesthetic knowledge into discursive and textual forms, enabling the representation of organizational knowledge through academic discourse. First, we outline the problem of representation by comparing different forms of elusive knowledge, framing this problem as one of cross-modal translation. Second, we describe how video’s unique affordances place it in an ideal position to address this problem. Third, we demonstrate how video-based solutions can contribute to research, providing examples both from the literature and our own applied case work as models for video-based approaches. Finally, we discuss the implications and limitations of the proposed video approaches as a methodological support. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|