Strategic green marketing

Autor:	Stephen W. McDaniel, David H. Rylander
Rok vydání:	1993
Předmět:	Marketing Return on marketing investment Digital marketing business.industry Marketing effectiveness Public relations Profit impact of marketing strategy Marketing strategy Green marketing Marketing management Business and International Management business Marketing research
Zdroj:	Journal of Consumer Marketing. 10:4-10
ISSN:	0736-3761
DOI:	10.1108/07363769310041929
Popis:	Argues that “Green Marketing” is taking shape as one of the key business strategies of the future, and that the increasing environmental consciousness makes it incumbent on consumer marketers not just to respond to it, but to lead the way in environmental programs. Sets forth the need and recommendations for incorporating environmental concerns into strategic marketing planning of the organisation.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c7738f3acc70b41c6eebe72ab0953175 https://doi.org/10.1108/07363769310041929 Zobrazit plný text záznamu