Approaches to cross-cultural design
| Autor: | Tanja Walsh, Piia Nurkka |
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| Rok vydání: | 2012 |
| Předmět: | |
| Zdroj: | OZCHI |
| DOI: | 10.1145/2414536.2414632 |
| Popis: | Cross-cultural design has become an area in HCI that needs more research in order to be able to respond to the demands of globalization and emerging markets. Agile ways of gathering local user data are needed to help designers to create better products and services and minimize the risk of failing in the target market areas. The aim of this paper is to introduce approaches related to cross-cultural design focusing on the advantages and challenges of web-surveys in international UX evaluation. Web-surveys allow quickly reaching remotely a vast amount of users in different corners of the world. We looked at two case studies where web-surveys were used to collect UX data about online services in different countries. We found that UX web-surveys were fast to implement and very suitable for a cross-cultural user sample that has access to Internet. We argue that UX web-surveys have potential to gather user data even from larger areas than now, as ubiquitous technology products and services are getting accessible for wider user groups. |
| Databáze: | OpenAIRE |
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