Not What You Expected to Hear
| Autor: | Amir Erez, Pauline Schilpzand, Beth Livingston |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Strategy and Management
05 social sciences American English 050109 social psychology Mandarin Chinese language.human_language Moderated mediation Phenomenon 0502 economics and business Stress (linguistics) language 0501 psychology and cognitive sciences Product (category theory) Psychology Social psychology 050203 business & management Finance |
| Zdroj: | Journal of Management. 43:804-833 |
| ISSN: | 1557-1211 0149-2063 |
| Popis: | In this article we address the increasingly important yet understudied phenomenon of nonnative accentedness on decision making. In three experimental studies, we investigated whether messages about a company delivered in nonstandard-American-accented speech influenced choice. In Study 1, we found that individuals were more likely to choose a company or a product when a message was read in a standard American English accent than when the message was delivered with a Mandarin Chinese or a French accent. In Study 2, we found that expectations regarding company messages are violated when speakers have accents and that, in turn, expectation violations mediated the relationship between accent and choice. In Study 3, we replicated the findings of the effect of accent on choice using Indian and British accents. We also hypothesized and found support for a conditional indirect effects model such that implicit pro-American bias moderated the indirect relationship between accent and choice as mediated by expectation violations. Theoretical and practical implications of this topic of study are discussed. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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