Perceived assortment and consideration of customized products
| Autor: | John Godek, Vicki Eveland |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Marketing
Economics and Econometrics Process management business.industry 05 social sciences Control (management) Information technology Consumer research Manufacturing systems Personalization 0502 economics and business 050211 marketing Business Business and International Management 050203 business & management |
| Zdroj: | The International Review of Retail, Distribution and Consumer Research. 28:360-379 |
| ISSN: | 1466-4402 0959-3969 |
| DOI: | 10.1080/09593969.2018.1470995 |
| Popis: | Customization in the marketplace has become much more commonplace as information technology and flexible manufacturing systems continue to evolve. Consumer research into customization decisions has... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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