Is a success story of an underdog more powerful than one of a similar other? examining effects of model similarity and success attribution on intention to exercise
| Autor: | Lihong Quan, Sungeun Chung, Youllee Kim, Jiyeon So |
|---|---|
| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Communication Quarterly. 70:205-225 |
| ISSN: | 1746-4102 0146-3373 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|