Autor:	David Grace, Tom Pointon
Rok vydání:	1980
Předmět:	Marketing Marketing management business.industry media_common.quotation_subject Business Function (engineering) Marketing research Marketing mix Marketing strategy media_common
Zdroj:	Industrial Marketing Management. 9:53-58
ISSN:	0019-8501
DOI:	10.1016/0019-8501(80)90034-6
Popis:	This article reviews the use and role of the salesforce as an extension of the marketing research function. The purpose of this paper is to provide a tentative assessment of the role of salespeople in the marketing research function as applied to an advanced-technology company active in several industries, countries, and continents.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c62f0421b0931b4d30f5de7b3f94ea6b https://doi.org/10.1016/0019-8501(80)90034-6 Zobrazit plný text záznamu