Employer Branding: Extending Methodological and Theoretical Boundaries

Autor: Julian Ernesto Martinez-Moreno, Christopher J. Collins, David A. Jones, Beth Anne Helgason, Kim Huat Goh, Christian P. Theurer, Sandra Ohly, Lusi Wu, Isabell M. Welpe, Filip Lievens, Daniel M. Cable, Kang Yang Trevor Yu, Shota Kawasaki, Benjamin R. Pratt, Brian R. Dineen, Philipp Schäpers, Andranik Tumasjan
Rok vydání: 2020
Předmět:
Zdroj: Academy of Management Proceedings. 2020:14740
ISSN: 2151-6561
0065-0668
Popis: This symposium extends employer branding knowledge and practice in three areas. First, we address the lack of understanding of the longer-term effects of employer branding, specifically its influen...
Databáze: OpenAIRE