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This research framework was developed based on theory planned behavior. This study is to examine the influences the enjoyment, self-efficacy and actual use towards the users satisfaction of e-travel website in Malaysia". From a multistage data sampling among Malaysian customer of e-travel, a total of 105 questionnaires were returned and analyzed. The data was analyzed using SmartPLS and SPSS 16. The results revealed significant influences of enjoyment, self-efficacy and the actual use of web site on the users satisfaction of e-travel website. All variables moderated positively to the influence of customer satisfaction. The paper highlights its influence of each variables. Index Terms—Tourism, e-travel, satisfaction, enjoyment. |
