The Mediating Role of Product Involvement on the Relationship between Brand Personality and Consumers’ Loyalty towards Excell Wall Interior Brands in Chennai City

Autor:	S. Vijayakanthan, S. K. G. Ganesh
Rok vydání:	2017
Předmět:	media_common.quotation_subject Product involvement Loyalty General Engineering Personality Advertising Business Marketing media_common
Zdroj:	Asian Journal of Research in Business Economics and Management. 7:197
ISSN:	2249-7307
DOI:	10.5958/2249-7307.2017.00139.6
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c5cb1542239bc940a0a962d15581d02c https://doi.org/10.5958/2249-7307.2017.00139.6 Zobrazit plný text záznamu