An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the ad

Autor:	SILVIO MENEZES, Filipe R. Ramos, Karla Menezes, Ana Amaro, LUISA MARTINEZ
Rok vydání:	2022
Předmět:	Human-Computer Interaction Economics Econometrics and Finance (miscellaneous)
Zdroj:	Electronic Commerce Research.
ISSN:	1572-9362 1389-5753
DOI:	10.1007/s10660-022-09639-4
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c5bad9853d492acabf5fa68f51fd815b https://doi.org/10.1007/s10660-022-09639-4 Zobrazit plný text záznamu Full text from SpringerLink