| Autor: |
Brillyanes Sanawiri, I Gede Eko Putra Sri Sentanu |
| Rok vydání: |
2019 |
| Předmět: |
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| Zdroj: |
International Journal of Recent Technology and Engineering. 8:3827-3831 |
| ISSN: |
2277-3878 |
| Popis: |
For creating new demands and open up a new market space the pursuit of differentiation can be consider as Blue ocean strategy. For capturing and creating uncontested market space so it can make the irrelevant competition Blue ocean strategy is used. The Blue ocean strategy is based on the concept that industry structure and market boundaries can be reconstructed by beliefs and actions of industry members |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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