Ethical Issues in Australian Marketing Research Services
Autor: | Ralph W. Giacobbe, Madhav N. Segal |
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Rok vydání: | 2007 |
Předmět: | |
Zdroj: | Services Marketing Quarterly. 28:33-53 |
ISSN: | 1533-2977 1533-2969 |
Popis: | The study focuses on Australian marketing research professionals' perceptions toward ethics in the marketing research profession and research services. These perceptions are specifically related to the ethical environment, ethical guidance, and leadership responsibility, factors leading to unethical marketing research practices and ethical climate characteristics. Overall findings underscore the importance of the role of management in setting the ethical tone and developing an appropriate frame of reference for ethical conduct and guidance in Australian marketing research. |
Databáze: | OpenAIRE |
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