Ethical Issues in Australian Marketing Research Services

Autor:	Ralph W. Giacobbe, Madhav N. Segal
Rok vydání:	2007
Předmět:	Ethical issues business.industry media_common.quotation_subject Public relations Tone (literature) Marketing science Market research Qualitative marketing research Perception Business Management and Accounting (miscellaneous) Sociology business Marketing research Ethical code media_common
Zdroj:	Services Marketing Quarterly. 28:33-53
ISSN:	1533-2977 1533-2969
Popis:	The study focuses on Australian marketing research professionals' perceptions toward ethics in the marketing research profession and research services. These perceptions are specifically related to the ethical environment, ethical guidance, and leadership responsibility, factors leading to unethical marketing research practices and ethical climate characteristics. Overall findings underscore the importance of the role of management in setting the ethical tone and developing an appropriate frame of reference for ethical conduct and guidance in Australian marketing research.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c5a816cb4811813758e2ad71d4968909 https://doi.org/10.1300/j396v28n03_03 Zobrazit plný text záznamu Plný text ve formátu PDF