| Autor: |
Nidia Wulansari, Hijriyantomi Suyuthie, Benny Fikri Yaldi |
| Rok vydání: |
2022 |
| Zdroj: |
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN. 3:119-124 |
| ISSN: |
2722-0729 |
| Popis: |
This research is a follow-up of the importance of recent promotional efforts on guests' decisions to choose to stay at hotels, this research is causal associative research. The sample in this study was 100 guests using a non-probability sampling technique. Data collection techniques by distributing questionnaires with as many as 30 statements. Furthermore, the data is processed using a simple linear regression analysis technique. The results of testing the hypothesis obtained the value of R Square with the number 0.092 which means that there is an influence of the promotion variable and the stay decision variable with a number of 9.2% and then 90.8% is influenced by other factors. regression coefficient 0.456 with Sig 0.002 < 0.05. This means that each increase of 1 promotion unit can increase 0.456 units of Stay Decision |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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