The Impact of AirAsia’s E-Commerce Websites on Its Consumer Buying Behavior

Autor:	Goh Kai Wen, Dilip D, Go Sin Yee, Lee Chiew Ying, Gerald Reynaldo Tandra, Daisy Mui Hung Kee, Padmalini Singh, Liem Gai Sin, Mohammed Shammas, Fong Kai Ling
Rok vydání:	2021
Předmět:	business.industry Advertising E-commerce business Qualitative research
Zdroj:	International Journal of Tourism and Hospitality in Asia Pasific. 4:34-42
ISSN:	2654-7945 2685-8800
DOI:	10.32535/ijthap.v4i1.1019
Popis:	The purpose of this study is to examine the impact of e-commerce websites on consumer’s buying behavior of AirAsia and to provide suggestions to AirAsia to improve its consumer’s shopping experience on its e-commerce website. This research applied qualitative methodology by interviews. It will provide the company with additional understanding about the impact of e-commerce websites on consumer’s buying behavior and the effective suggestions provided are highly practicable for the company. It is necessary for AirAsia to understand their consumer’s buying behavior to improve the company’s performance. Thus, AirAsia needs to put some effort into the research of consumer’s buying behavior and constantly improve its consumer’s shopping experience.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c5741b950f1a440be72c3d5de967a9a7 https://doi.org/10.32535/ijthap.v4i1.1019 Zobrazit plný text záznamu