Using a Trade Market Analysis Technique to Refine Measurements for Economic Impact Analysis of Special Events

Autor:	Feng Xu, David C. Bojanic, Rodney B. Warnick
Rok vydání:	2013
Předmět:	education.field_of_study Visiting friends and relatives Casual Geography Planning and Development Population Transportation Special events Tourism Leisure and Hospitality Management Market analysis Economic evaluation Economics Economic impact analysis Marketing education
Zdroj:	Journal of Travel Research. 54:52-65
ISSN:	1552-6763 0047-2875
Popis:	Special events can have a sizable economic significance (ES) and economic impact (EI) in host communities. This study’s purpose was to update the input measurement concepts in assessing the EI for a short-term special event. Specific EI measurements were examined as suggested by Crompton, Lee, and Shuster (2001) and Stynes (1997) that differentiated between types of attendees. A trade market analysis (TMA) technique was applied to refine the measures of locals and nonlocals and to reconsider locals who have visiting friends and relatives (VFR) in their group profiles. Further refinement of day-trip attendees and visitors expenditure impacts were identified and used to adjust the EI when applied to a sales multiplier. Self-administered online surveys were emailed to 2,678 group leaders from a registration and on-site intercept population with a response rate of 46%. Measurement improvements were found for local, nonlocal, casual, time-switcher, and VFR attendees in EI application.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c5689d7d32b99b333d3f543ec066edb5 https://doi.org/10.1177/0047287513513160 Zobrazit plný text záznamu