An assessment of the strategies and strengths of medium-sized food processors
| Autor: | Erna van Duren, David Sparling, Calum G. Turvey, Linda Lake |
|---|---|
| Rok vydání: | 2003 |
| Předmět: |
Economics and Econometrics
Customer retention business.industry media_common.quotation_subject Geography Planning and Development Core competency EconLit Case method Customer advocacy New product development Animal Science and Zoology Business Marketing Customer to customer Agronomy and Crop Science Food Science Reputation media_common |
| Zdroj: | Agribusiness. 19:115-132 |
| ISSN: | 1520-6297 0742-4477 |
| DOI: | 10.1002/agr.10039 |
| Popis: | This article uses the case method of research to analyze the strategies and strengths of independent, domestically owned, successful medium-sized processing companies in Canada+ The assessment of company strengths is based on responses from open-ended interviews and a questionnaire+ All assessment is based on managers’ perceptions, and the theoretical concept of a core competence is used+ The key conclusions of the research are ~1! there was no single internal factor rated as the number one strength across all managers in any one company, or across all companies, and ~2! the factors on which managers rated their companies highest were highly interrelated+ Reputation, flexibility and customer service and a set of other management variables interact to produce successful strategies+ Being responsive to customer needs requires fast product development in industry niches while close relationships with customers allow the in-depth understanding of customer needs required for this pace of product development+ @EconLit citations: Q130, L200, L660+#+ © 2003 Wiley Periodicals, Inc+ |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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