Learning, Sophistication, and the Returns to Advertising: Implications for Differences in Firm Performance
| Autor: | Steven Tadelis, Christopher Hooton, Utsav Manjeer, Daniel Deisenroth, Nils Wernerfelt, Nick Dadson, Lindsay Greenbaum |
|---|---|
| Rok vydání: | 2023 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|