THE EFFECT OF CULTURAL CONTACT ON REVISIT INTENTION ON YOGYAKARTA PALACE TOUR

Autor:	Gabriel David Pangihutan Sinambela, Calvin Claudio galang wardana, Farah Fadhilah Ansetti, Oktavianus Richard Eriyanto, Oke Sabella dan Siti Rahayu
Rok vydání:	2022
Zdroj:	Ekspektra : Jurnal Bisnis dan Manajemen. 6:66-71
ISSN:	2549-3604 2549-6972
DOI:	10.25139/ekt.v6i1.4708
Popis:	This study aims to determine the effect of Cultural Contact on Revisit Intention on Yogyakarta Palace tourism. The dependent variable used is revisit intention, while the independent variables used are cultural contact, and cultural memory. The research method used is causal research with Structural Equation Modeling (SEM) approach. The research sample was 105 tourists from the Yogyakarta Palace. Data collection techniques by distributing online questionnaires. The data analysis technique used classical assumption test, Structural Equation Modeling (SEM) analysis, and hypothesis testing.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c5229e4d8b91e9f8e7e2de1b7eebf92f https://doi.org/10.25139/ekt.v6i1.4708 Zobrazit plný text záznamu