The English patient: Recovery through design in the medical sector

Autor:	Kirsty Smart, Mark Phillips, Mike Press
Rok vydání:	2010
Předmět:	Competition (economics) Engineering Product design business.industry Industrial design Organizational culture Marketing business Unit (housing)
Zdroj:	Design Management Review. 15:46-52
ISSN:	1948-7169 1557-0614
DOI:	10.1111/j.1948-7169.2004.tb00161.x
Popis:	Facing stiff competition, the challenge at Mediplan was straightforward—innovate or die. Partnering with an industrial design team from a local university, Kirsty Smart, Mark Phillips, and Mike Press tell how the company staked its future on developing a new nurse-call hand unit. Ultimately, however, this story is not about product design, but rather about design as it can transform and revitalize a moribund corporate culture.
Databáze:	OpenAIRE
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