Purchasing from Minority Business Enterprises: Key Success Factors

Autor:	Carol L Ketchum, Richard J. Auskalnis, Craig R. Carter
Rok vydání:	1999
Předmět:	Marketing Minority community Key factors Window dressing Economics Econometrics and Finance (miscellaneous) Value (economics) Critical success factor Mail survey ComputerApplications_COMPUTERSINOTHERSYSTEMS Business Purchasing Management Information Systems
Zdroj:	The Journal of Supply Chain Management. 35:28-32
ISSN:	1745-493X 1523-2409
DOI:	10.1111/j.1745-493x.1999.tb00053.x
Popis:	SUMMARY There is a growing realization among purchasing managers that sourcing from minority business enterprises (MBEs) results in more than just window dressing for public relations. MBE suppliers bring value and innovation to the supplier base. Furthermore, sourcing from MBE suppliers can help strengthen the economic outlook of the overall minority community. The authors used a combination of case studies and a mail survey to identify the key factors that can result in successful MBE purchasing programs.
Databáze:	OpenAIRE
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