Performance and Readability: A Comparison of Annual Reports of Profitable and Unprofitable Corporations

Autor:	Ram Subramanian, Robert G. Insley, Rodney D. Blackwell
Rok vydání:	1993
Předmět:	Jargon Higher education Style analysis Technical writing business.industry Economics Econometrics and Finance (miscellaneous) Business Management and Accounting (miscellaneous) Public relations Marketing Psychology business Readability Style (sociolinguistics)
Zdroj:	Journal of Business Communication. 30:49-61
ISSN:	0021-9436
DOI:	10.1177/002194369303000103
Popis:	This study tested the relationship between performance and the readability of annual reports. Style analysis of 60 annual reports using a computer style analyzer revealed that the annual reports of good performers were easier to read than those of poor per formers. Good performers used strong writing in their annual reports unlike poor performers, but did not use significantly more jargon or modifiers.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c4b5ce432120329ee008edde98724230 https://doi.org/10.1177/002194369303000103 Zobrazit plný text záznamu Plný text ve formátu PDF