Strategic Consensus and Performance: The Role of Strategy Type and Market-Related Dynamism

Autor:	Christian Homburg, Harley Krohmer, John P. Workman
Rok vydání:	2015
Zdroj:	Global Perspectives in Marketing for the 21st Century ISBN: 9783319173559
DOI:	10.1007/978-3-319-17356-6_68
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c4903d3b9ed487fca2087189e6686a18 https://doi.org/10.1007/978-3-319-17356-6_68 Zobrazit plný text záznamu