Emotional Information Management and Responses to Emotional Appeals
Autor: | Harry A. Taute, Shaun McQuitty, Elise Pookie Sautter |
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Rok vydání: | 2011 |
Předmět: | |
Zdroj: | Journal of Advertising. 40:31-44 |
ISSN: | 1557-7805 0091-3367 |
DOI: | 10.2753/joa0091-3367400303 |
Popis: | This research examines the role of emotional information management (comprised of emotion recognition, regulation, and empathy) in responses to public service appeals (PSAs) with emotional overtone... |
Databáze: | OpenAIRE |
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