Emotional Information Management and Responses to Emotional Appeals

Autor: Harry A. Taute, Shaun McQuitty, Elise Pookie Sautter
Rok vydání: 2011
Předmět:
Zdroj: Journal of Advertising. 40:31-44
ISSN: 1557-7805
0091-3367
DOI: 10.2753/joa0091-3367400303
Popis: This research examines the role of emotional information management (comprised of emotion recognition, regulation, and empathy) in responses to public service appeals (PSAs) with emotional overtone...
Databáze: OpenAIRE