The Effect of Tuition Increases on Business Student Decisions

Autor:	Gary L. Karns, Kyle B. Murray, John Godek
Rok vydání:	2015
Předmět:	Empirical research Framing (social sciences) Mental accounting business.industry Business Management and Accounting (miscellaneous) Student debt Public institution Demographic economics Public relations business Psychology humanities Education
Zdroj:	Journal of Education for Business. 90:255-259
ISSN:	1940-3356 0883-2323
DOI:	10.1080/08832323.2015.1034066
Popis:	Tuition increases have become all too common as states have cut spending to public institutions and private schools face declining enrollments. As such, understanding the effects of various methods of framing tuition increases is an important, but infrequently researched topic. The authors examine different ways to frame tuition increases presented to students in business-related courses. The outcomes of two empirical studies demonstrate that mental accounting may play a role in how these frames differentially affect students’ responses to tuition increases. These differences in turn have significant implications for business program administrators and faculty.
Databáze:	OpenAIRE
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