A structural analysis of destination brand equity in mountainous tourism destination in northern India
| Autor: | Suman Sharma, Vikrant Kaushal, G Mahender Reddy |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
medicine.medical_specialty
05 social sciences Geography Planning and Development Destinations Self perception Tourism Leisure and Hospitality Management 0502 economics and business medicine 050211 marketing Business Brand equity Leisure studies Marketing 050212 sport leisure & tourism Consumer behaviour Tourism Valuation (finance) |
| Zdroj: | Tourism and Hospitality Research. 19:452-464 |
| ISSN: | 1742-9692 1467-3584 |
| DOI: | 10.1177/1467358418781442 |
| Popis: | The present study attempts to develop a destination brand equity model for mountainous tourism destination based in a north Indian state of Uttarakhand. Brand equity research in leisure studies has... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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