Effect of Brand Digitalization of E-Mas Transactions: E-Mas Features On The Mobile BSI Maqashid Syariah Framework

Autor:	Arfarizan Arfarizan, Asyari Hasan
Rok vydání:	2022
Zdroj:	Devotion Journal of Community Service. 3:2331-2344
ISSN:	2797-6068 2777-0915
Popis:	This study is to analyze the effect of brand awareness, brand image and trust on consumer repurchase intention of PT Astra International Isuzu Warung Buncit Branch. The object of this research is Isuzu truck customers who have bought at least 2 times. Determination of sample size using the formula Hair et al., so that the sample used is 150 people. The research method used is quantitative research and the data analysis method used is PLS (Partial Least Square) technique through Smart PLS 3.2.9 software, using survey method, with research instrument is a questionnaire. This study proves that brand awareness has a negative effect with a value of -0.147 and is not significant on consumer repurchase interest with a T-statistic value of 1.283. Brand image has a positive and significant effect on consumer repurchase interest and trust has a positive and significant effect on consumer repurchase interest.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c3ad9b451e42b9120a11bc8ba2923eb4 https://doi.org/10.36418/dev.v3i13.279 Zobrazit plný text záznamu