Effect of Direct-to-Consumer Drug Advertising Exposure on Information Search

Autor:	Yi Yang, Clive M. Mendonca, Benjamin F. Banahan, David J. McCaffrey, John P. Bentley
Rok vydání:	2011
Předmět:	Drug business.industry Drug advertising media_common.quotation_subject Public Health Environmental and Occupational Health Pharmacology (nursing) Pharmacy Advertising Disease Help-seeking Pharmacotherapy Drug Guides Medicine Pharmacology (medical) The Internet business media_common
Zdroj:	Drug Information Journal. 45:503-515
ISSN:	2164-9200 0092-8615
Popis:	Objective To compare the effectiveness of disease-specific (help-seeking) direct-to-consumer drug advertising (DTCA) and product-specific (product-claim) DTCA to stimulate postexposure external information search behaviors regarding drug and disease information from physicians, pharmacists, nurses, family, and friends, as well as the use of medical references and the Internet in the United States.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c3ac9fb96c03574f7444be2a4ce2c07d https://doi.org/10.1177/009286151104500411 Zobrazit plný text záznamu