'Loyalty Program' Tool Application in Megaprojects
| Autor: | Elena Matrosova, Anna Tikhomirova, Nikolay Matrosov, Anna I. Guseva |
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| Rok vydání: | 2020 |
| Předmět: |
Hierarchy
Process management Computer science business.industry Loyalty program 02 engineering and technology 03 medical and health sciences 0302 clinical medicine Process theory 0202 electrical engineering electronic engineering information engineering Key (cryptography) 020201 artificial intelligence & image processing Megaproject Project management Decision-making business Adaptation (computer science) 030217 neurology & neurosurgery |
| Zdroj: | Brain-Inspired Cognitive Architectures for Artificial Intelligence: BICA*AI 2020 ISBN: 9783030655952 |
| DOI: | 10.1007/978-3-030-65596-9_14 |
| Popis: | The article is devoted to the problem of improving the implementation efficiency and megaprojects management. An example of an adaptation one of the existing project management methodological tools, namely the “loyalty program”, for projects of a global nature (megaprojects) is given. The authors propose the use of elements of the decision-making process theory and the method of T. Saati hierarchy analysis method for the analysis of megaproject key characteristics. Based on them, recommendations for the formation of a loyalty program are given. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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