Exploring the influence of big data analytics management capabilities on sustainable tourism supply chain performance: the moderating role of technology orientation
| Autor: | Santanu Mandal |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Marketing
Knowledge management business.industry Supply chain 05 social sciences Control (management) Big data Investment (macroeconomics) Analytics Tourism Leisure and Hospitality Management 0502 economics and business business 050203 business & management 050212 sport leisure & tourism Sustainable tourism Tourism |
| Zdroj: | Journal of Travel & Tourism Marketing. 35:1104-1118 |
| ISSN: | 1540-7306 1054-8408 |
| DOI: | 10.1080/10548408.2018.1476302 |
| Popis: | The current study examines the importance of big data analytics (BDA) management capabilities, namely BDA planning, BDA investment, BDA coordination, and BDA control on sustainable tourism supply c... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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