The Role of the Dealer in Farmers' Purchase Decisions

Autor:	C. Dennis Anderson, Malcolm Kirkup
Rok vydání:	1987
Předmět:	Marketing Service (business) business.industry Distribution (economics) Customer service business Generic Product Purchasing
Zdroj:	European Journal of Marketing. 21:21-31
ISSN:	0309-0566
DOI:	10.1108/eum0000000004714
Popis:	The important role of the distributor and of customer service in buyer behaviour and marketing is increasingly being noted by marketing practitioners and by academics, although published research support is relatively sparse. The paper examines the evaluation criteria used by farmers when purchasing new machinery and selecting local suppliers. The requirements of farmers, and the relative importance of dealer service factors compared to generic product factors are highlighted.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c332d6d4dd1c8702216799bffefa0883 https://doi.org/10.1108/eum0000000004714 Zobrazit plný text záznamu