PENERAPAN SISTEM INFORMASI PEMASARAN PADA USAHA KECIL MENENGAH (UKM) DI PURWOKERTO

Autor:	Purnadi Purnadi, Arini Hidayah
Rok vydání:	2016
Předmět:	Distribution networks Business administration Information system Small and medium-sized enterprises Product (category theory) Business Object (computer science)
Zdroj:	Media Ekonomi. 16:283
ISSN:	2579-4418 1411-2973
Popis:	This research, entitled "Implementation of Information Systems Marketing On Small and Medium Enterprises (SMEs) in Purwokerto". The purpose of this study was to determine the profile and the problems faced by SMEs in Purwokerto, and to investigate the role of local governments to SMEs in Purwokerto. The object of this study is the Small and Medium Enterprises in Purwokerto. Results from this study is an integrated website on SMEs in Purwokerto which contains information about the product, the company's distribution network, promotional activities and direct sales company and product prices firm Keywords: Marketing, SME, Marketing and Information Systems Marketing
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c31df632c92f42a2d76affae68f21b1a https://doi.org/10.30595/medek.v16i2.1759 Zobrazit plný text záznamu