| Popis: |
The aim of this chapter, which is mainly based on Forrest et al. (2018), is a comprehensive analysis of the 16 strategy-related factors, which have been empirically classified in the literature, to identify the ones that symbolize the main determinants of a firm’s innovativeness versus the secondary ones. The chapter constructs a general systemic theory of the importance of having clearly stated missions for a firm, along with long-term, unwavering ambition. The primary theory utilized in the chapter is based on the systemic yoyo model. This study further categorizes the 16 variables, pertaining to the overall strategic orientation, growth, and operational strategies, as a part of the primary or secondary factors that influence the innovativeness of a firm. Finally, pragmatic and efficient recommendations for managerial decision-making are formulated, which highlight the real-life applications and contribution of this scholarly research. |
