'Evolutionary Stages of Minorities in the Mass Media': An Application of Clark's Model to American Indian Television Representations

Autor:	Michael Ray Fitzgerald
Rok vydání:	2010
Předmět:	business.industry Strategy and Management Communication Gender studies Sociology business Mass media
Zdroj:	Howard Journal of Communications. 21:367-384
ISSN:	1096-4649 1064-6175
DOI:	10.1080/10646175.2010.519651
Popis:	In a 1969 editorial in Television Quarterly, communications scholar Cedric C. Clark wrote that minorities are often subjected to predictable stages of treatment in media depictions, particularly on television. According to Clark there are 4 stages of minority representations: non-recognition, ridicule, regulation, and respect. This study uses this framework to examine representations of American Indians to ascertain whether it has universal utility as a guide to understanding minority representations. The research demonstrates that U.S. television has primarily used 2 ways of dealing with American Indians: they are either relegated to the distant past or shown as enforcers of the dominant group's norms, sometimes both.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c2fe4bb61c551b2317729e645989510f https://doi.org/10.1080/10646175.2010.519651 Zobrazit plný text záznamu