The impact of global airline alliance’s brand credibility on decision convenience, brand equity, and purchase intentions
| Autor: | Sun-Min Lee, Won-Seok Seo |
|---|---|
| Rok vydání: | 2022 |
| Zdroj: | Journal of Tourism Sciences. 46:143-160 |
| ISSN: | 1226-0533 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|