A telephone survey to evaluate an Aids leaflet campaign
| Autor: | Richard T. Mayon-White, Alison Hill |
|---|---|
| Rok vydání: | 1987 |
| Předmět: |
medicine.medical_specialty
Public information 030505 public health business.industry media_common.quotation_subject technology industry and agriculture Public Health Environmental and Occupational Health Social class medicine.disease Telephone survey 03 medical and health sciences 0302 clinical medicine Acquired immunodeficiency syndrome (AIDS) Family medicine cardiovascular system medicine lipids (amino acids peptides and proteins) Health education cardiovascular diseases 030212 general & internal medicine 0305 other medical science business Publicity media_common |
| Zdroj: | Health Education Journal. 46:127-129 |
| ISSN: | 1748-8176 0017-8969 |
| DOI: | 10.1177/001789698704600312 |
| Popis: | LEAFLETS on Aids were sent to homes in Oxford in April 1986. The leaflets made only a slight impact, confined to people in social classes I and II. Many of the people who read the leaflets had seen or heard other public information. Forty six per cent of the people exposed to the leaflets and the DHSS adver tisements were unaware of either. There were prob lems in the delivery of the leaflets which reduced the effects of the initiative. Leaflets require supporting publicity to be effective. The telephone survey was quick to plan and relatively cheap. Telephone sur veys are useful in the evaluation of health education campaigns. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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