Trying on change – Trialability as a change moderator for sustainable travel behaviour
| Autor: | Oskar Rexfelt, Helena Strömberg, Jana L. Sochor, I.C. MariAnne Karlsson |
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| Rok vydání: | 2016 |
| Předmět: |
050210 logistics & transportation
Engineering business.industry Process (engineering) 05 social sciences 0211 other engineering and technologies 021107 urban & regional planning Transportation 02 engineering and technology Moderation Travel behavior Sustainable transport Order (exchange) 0502 economics and business Travel mode Duration (project management) Marketing Element (criminal law) business Social psychology |
| Zdroj: | Travel Behaviour and Society. 4:60-68 |
| ISSN: | 2214-367X |
| Popis: | Based on Rogers’ diffusion of innovations theory and an in-depth analysis of two case studies regarding travel mode shift, the paper examines how to support people’s adoption of new travel behaviour. A key element for encouraging adoption is enabling people to trial behaviour in order for them to embark on the travel behaviour change process. The analysis indicates that trials could be used as a strategic tool, but need to be carefully designed to help the participants through the different stages of the behaviour change process. Fundamental elements need to be considered, including recruitment principles, duration of the trial, and the type of support offered. The after trial set-up stands out as especially important to consider, as it affects the conditions for the changed behaviour to be maintained by the participants after the end of the trial. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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