Product differentiation and film-programming choice: do first-run movie theatres show the same films?

Autor:	Margaret McMillan, George Norman, Darlene C. Chisholm
Rok vydání:	2010
Předmět:	Microeconomics Economics Econometrics and Finance (miscellaneous) Similarity (psychology) Common ownership Product (category theory) Business Product differentiation Space (commercial competition) Dimension (data warehouse) Set (psychology) Panel data
Zdroj:	Journal of Cultural Economics. 34:131-145
ISSN:	1573-6997 0885-2545
DOI:	10.1007/s10824-010-9118-y
Popis:	We present an empirical analysis of product differentiation using a new panel data set on film-programming choice in a major U.S. metropolitan motion-pictures exhibition market. Using these data, we compute two measures of product similarity, which allow us to investigate the determinants of strategic product differentiation in a multi-characteristics space. Our evidence is consistent with the idea that the degree of product differentiation between theatre pairs reflects a balance between strategic concerns and contractual constraints. Similarity in one dimension is offset by differentiation in others. Our results further suggest that the degree of product differentiation is negatively related to market size. Finally, we find that ownership matters: theatres under common ownership make more similar programming choices than theatres with different owners.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c279d0087afff4ef8c39a5eb2e807110 https://doi.org/10.1007/s10824-010-9118-y Zobrazit plný text záznamu Full text from SpringerLink