ANALISIS PERILAKU ISLAMI TERHADAP NIAT BELI KOSMETIK HALAL MELALUI SIKAP KONSUMEN

Autor:	Ma'ruf Ma'ruf, Lisa Adriani
Rok vydání:	2020
Předmět:	Product (business) Service (business) Nonprobability sampling Mediation (statistics) media_common.quotation_subject Advertising Islam Business Cosmetics media_common
Zdroj:	Journal of Management and Business Review. 17:108-124
ISSN:	2503-0736 1829-8176
Popis:	The current trend in Indonesian society is the hijrah trend. People change lifestyles to become more aware and concerned with the halal of a product. Halal standard developed from food-beverage products, now it develops service and lifestyle products (halal cosmetics). One of the halal cosmetics sold in Indonesia is the Make Over Cosmetics Brand. Make Over has been registered in the Indonesian Ulema Council as halal cosmetics. The purpose of this research is to analyze directly between the variables of Islamic religion, halal knowledge, halal lifestyle to the purchase intention variable and the indirect effect mediated by the attitude variable. The sampling technique is purposive sampling of 185 respondents. The data analysis technique is quantitative analysis using SMART PLS 3. The results of the analysis show a significant positive effect between Islamic religious variables, halal knowledge, halal lifestyle on direct purchase intention variables and indirectly related through influence variables with partial mediation. Need to be considered, supporting the principle of halal and open-minded to change.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c26dd242af876d896aa77389e31c5965 https://doi.org/10.34149/jmbr.v17i1.176 Zobrazit plný text záznamu