How corporate social responsibility boosts firm financial performance: The mediating role of corporate image and customer satisfaction
| Autor: | Hafiz Yasir Ali, Rizwan Qaiser Danish, Muhammad Asrar-ul-Haq |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
business.industry
Strategy and Management Association (object-oriented programming) 05 social sciences Accounting 06 humanities and the arts Management Monitoring Policy and Law Development 0603 philosophy ethics and religion Simple random sample Structural equation modeling Stock exchange 0502 economics and business Corporate social responsibility Customer satisfaction 060301 applied ethics Business Spurious relationship 050203 business & management Statistical hypothesis testing |
| Zdroj: | Corporate Social Responsibility and Environmental Management. 27:166-177 |
| ISSN: | 1535-3966 1535-3958 |
| DOI: | 10.1002/csr.1781 |
| Popis: | A great number of studies have been conducted to examine the direct impact of corporate social responsibility on firm's financial performance, but this direct relationship seems to be spurious and imprecise. Therefore, the main purpose of this study is to investigate the intervening role of corporate image and customer satisfaction on the relationship between corporate social responsibility and financial performance. Data is collected from 229 companies listed on Pakistan stock exchange using simple random sampling technique. Structural equation modelling has been used for the measurement model and for hypotheses testing. Results indicate that corporate image and customer satisfaction partially mediate the association between corporate social responsibility and financial performance. The study concludes that corporate social responsibility significantly affects the firm's financial performance by developing a positive image among the stakeholders and decreasing overall costs. This study will help management of organizations to realize the importance of corporate social responsibility. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|
Plný text