Consumer understanding of UK salt intake advice

Autor:	John A. Bower, Stephanie Marshall, Monika J.A. Schröder
Rok vydání:	2007
Předmět:	business.industry Food standards language.human_language Advice (programming) Work (electrical) Consumer information Agency (sociology) Food policy language Business Management and Accounting (miscellaneous) Medicine Health education Salt intake Marketing business Food Science
Zdroj:	British Food Journal. 109:233-245
ISSN:	0007-070X
DOI:	10.1108/00070700710732556
Popis:	PurposeThe purpose of this paper is to investigate the effectiveness of consumer information and advice issued by the UK Food Standards Agency (FSA) in terms of consumer understanding.Design/methodology/approachA total of 118 female respondents in Scotland completed a questionnaire investigating their knowledge about the role of dietary salt and testing their understanding of educational material supplied by the FSA.FindingsA significant proportion (pResearch limitations/implicationsThe study is limited to a convenience sample of relatively advantaged consumers, so that further work is required with more vulnerable consumers.Originality/valueA survey tool was employed that may be adapted to evaluate consumer information campaigns in any area of food policy.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c18643d1f9a8b4e196e7aab5efacdf26 https://doi.org/10.1108/00070700710732556 Zobrazit plný text záznamu