An Exploratory Study on Adversing Values of Media Facades : Moderator Effects of Applicability and Product Types
| Autor: | Kim Woon Han, Hyun-Joong Yu |
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| Rok vydání: | 2017 |
| Předmět: | |
| Zdroj: | Journal of Practical Research in Advertising and Public Relations. 10:9-38 |
| ISSN: | 2005-2618 |
| DOI: | 10.21331/jprapr.2017.10.2.001 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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