Forming the image of a cafe of a new format in the Internet environment (on the example of IP Yakovlev Mihail Alexandrovich)
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
конкÑÑÑÑ
coffee shop конÑÐµÐ½Ñ Ð¸Ð¼Ð¸Ð´Ð¶ малого пÑедпÑиÑÑÐ¸Ñ formation of image коÑÐµÐ¹Ð½Ñ ÐºÐ¾Ð½ÐºÑÑенÑÑ image of small enterpriise efficiency evaluation ÑоÑмиÑование имиджа competitions competitors оÑенка ÑÑÑекÑивноÑÑи internet-environment content инÑеÑнеÑ-ÑÑеда image имидж |
| DOI: | 10.18720/spbpu/3/2019/vr/vr19-3152 |
| Popis: | Рданной ÑабоÑе бÑли ÑаÑÑмоÑÑÐµÐ½Ñ ÑеоÑеÑиÑеÑкие аÑпекÑÑ ÑоÑмиÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð°, ÑакÑоÑÑ Ð¸ ÑпеÑиÑика ÑоÑмиÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¸Ð¼Ð¸Ð´Ð¶Ð° малого пÑедпÑиÑÑÐ¸Ñ Ð² инÑеÑнеÑ-ÑÑеде. Также бÑла пÑоанализиÑована деÑÑелÑноÑÑÑ Ð¿ÑедпÑиÑÑÐ¸Ñ Ð¸ ее конкÑÑенÑов. Ð ÑабоÑе опÑеделена одна из пÑоблем компании â оÑÑÑÑÑÑвие ÑÑоÑмиÑованного положиÑелÑного имиджа в ÑеÑи инÑеÑнеÑ. Ð ÑÐ°Ð¼ÐºÐ°Ñ Ð¸ÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±Ñли ÑазÑабоÑÐ°Ð½Ñ ÑекомендаÑии по ÑоÑмиÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð¿Ð¾Ð·Ð¸Ñивного имиджа коÑейни «Coffee Jim» в ÑеÑи ÐнÑеÑнеÑ, наÑÐµÐ»ÐµÐ½Ð½Ð°Ñ Ð½Ð° ÑеÑение данной пÑоблемÑ. РаÑÑÑиÑана оÑенка ÑÑÑекÑивноÑÑи ÑекомендованнÑÑ Ð¸ пÑоведеннÑÑ ÐºÐ¾Ð½ÐºÑÑÑов. In this paper, the theoretical aspects of image formation, factors and specifics of the formation of the image of a small enterprise in the Internet environment were considered. The activity of the enterprise and its competitors was also analyzed. The paper identifies one of the problems of the company â the lack of a positive image in the Internet. As part of the study, recommendations were developed for the formation of a positive image of the coffee shop "Coffee Jim" on the Internet, aimed at solving this problem. Calculated assessment of the effectiveness of recommended and conducted competitions. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|