Customer Lifetime Value as the Basis of Customer Segmentation

Autor:	Katherine N. Lemon, Tanya Mark
Rok vydání:	2006
Předmět:	Marketing Basis (linear algebra) Market segmentation Customer equity Value (economics) ComputingMethodologies_IMAGEPROCESSINGANDCOMPUTERVISION Segmentation Customer lifetime value Data mining Business Key issues computer.software_genre computer
Zdroj:	Journal of Relationship Marketing. 5:55-69
ISSN:	1533-2675 1533-2667
DOI:	10.1300/j366v05n02_04
Popis:	In this article, we examine current trends in customer life-time value and customer segmentation models and identify key issues for future research. CLV-based segmentation is a segmentation approac...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::c0dccf22e3dce2ef27df46bc9e3f5c51 https://doi.org/10.1300/j366v05n02_04 Zobrazit plný text záznamu Plný text ve formátu PDF