| Popis: |
This chapter introduces our case study site and method of analysis. The chapter articulates the rationale for selecting a qualitative case study methodology and its connection to understanding how student affairs professionals experience neoliberal normalization via corporate values. This chapter provides a background of the research site as an example of institutional pressures to perform to neoliberal norms. A history of the rapid institutional growth experienced at the case study site provides context for the corporate influences shaping an institution trying to “meet students where they are.” Complexities around institutional commitments for students to “come as they are,” thus trying to attune to individual needs (“exceptional care”), while achieving “exceptional accountability” and “exceptional results” are examined. The chapter addresses similar trends throughout higher education that are leading to a focus on growth and competition over holistic education (Gieger, 2019; Hall & O’Shea, 2013; Kezar, 2014, 2019; Thelin, 2003, 2011). |
