Cultural innovation in software design: the new impact of innovation planning methods

Autor:	Chris Bernard
Rok vydání:	2009
Předmět:	Process management business.industry Process (engineering) Computer science Strategy and Management Innovation management Cultural environment Management Information Systems Project planning Planning method New product development Software design Strategic management Marketing business
Zdroj:	Journal of Business Strategy. 30:57-69
ISSN:	0275-6668
DOI:	10.1108/02756660910942472
Popis:	PurposeThe purpose of this paper is to describe innovation planning methods used at Microsoft.Design/methodology/approachThe paper examines the cultural environment and changes that needed to occur to implement these methods and looks at a selection of product development efforts at Microsoft that used these methods and were successful.FindingsThis paper shares the steps taken to enable innovation planning methods to be successful organizationally and describes the specific approaches that were most successful from a product development perspective.Research limitations/implicationsThe findings demonstrate that innovation in the large enterprise is a repeatable and reproducible process when the right environment and methods are utilized.Practical implicationsBecause enterprises are increasingly being called on to provide breakthrough and disruptive innovations innovation planning methods are increasingly becoming a necessary core discipline that is required in the enterprise.Originality/valueThis paper is valuable to all readers and organizations that want to enable innovation planning methods in large enterprises.
Databáze:	OpenAIRE
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