Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house
| Autor: | BERTA TUBILLEJAS-ANDRÉS, Haydee Calderón, Yacine Ouazzani |
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| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Journal of Marketing Management. 39:414-442 |
| ISSN: | 1472-1376 0267-257X |
| DOI: | 10.1080/0267257x.2022.2105936 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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