I Didn’t Do It: Comparing Denial Posture Crisis Strategies Between Government and Business
| Autor: | Tyler G. Page |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Government
business.industry Strategy and Management media_common.quotation_subject 05 social sciences Face (sociological concept) Situational crisis communication theory Public relations False accusation Denial 0502 economics and business 050211 marketing Business and International Management business Business communication 050203 business & management media_common Crisis communication Reputation |
| Zdroj: | Corporate Reputation Review. 23:24-41 |
| ISSN: | 1479-1889 1363-3589 |
| DOI: | 10.1057/s41299-019-00071-3 |
| Popis: | Businesses and governments occasionally face crises as a result of being falsely accused of harming their stakeholders. This research seeks to determine how they can most effectively respond using an experiment with 617 participants. Using situational crisis communication theory’s (SCCT) prescribed responses, the study examines unique reputation repair impact of post-crisis response strategies on a government organization compared with a business organization. This study also defines four different types of kategoria as strategies within SCCT’s denial posture and tests their crisis outcomes against other denial posture strategies. Participants were significantly more favorable toward a government organization compared with a business organization. Significant differences were detected in outcomes between different denial posture strategies. Implications for theory and practitioners are discussed. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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