Cultural theory in use: the intersection of structure, process and communication in business practice

Autor: Michael J. Copeland, Camille P. Schuster
Rok vydání: 2008
Předmět:
Zdroj: Journal of Public Affairs. 8:261-280
ISSN: 1472-3891
DOI: 10.1002/pa.290
Popis: Examining and understanding the culture of 200+ countries to determine how business is conducted in those countries is a daunting and overwhelming prospect. By combining theories of culture, it is possible to create a Classification Of Cultures Model using Time, Task and Relationship concepts. However, this model does not suggest how to adapt when conducting business in a particular political/economic environment. Continua of cultural elements related to conducting business are created based upon structural elements, process elements and communication elements. Combining the continua with the Classification of Cultures Model creates the Global Business Process Model. This framework is a way to capture the array of cultures, identify similarities and differences in business practices, and provide a starting point for creating adaptive strategies and behaviours. Copyright © 2008 John Wiley & Sons, Ltd.
Databáze: OpenAIRE