Modeling relationship dynamics in GM's research‐institution partnerships
| Autor: | Robert T. Trotter, Devadatta M. Kulkarni, Gülcin H. Sengir, Elizabeth K. Briody, Tracy L. Meerwarth, Linda B. Catlin |
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| Rok vydání: | 2004 |
| Předmět: |
Empirical data
Knowledge management business.industry Strategy and Management media_common.quotation_subject Customer relationship management Industrial and Manufacturing Engineering Computer Science Applications Control and Systems Engineering Dynamics (music) General partnership Institution Marketing business Software media_common Pace |
| Zdroj: | Journal of Manufacturing Technology Management. 15:541-559 |
| ISSN: | 1741-038X |
| DOI: | 10.1108/17410380410555790 |
| Popis: | GM has initiated partnerships with firms and research institutions at a rapid pace. One effort of the multi‐disciplinary research team involved the construction of a relationship dynamics model to assist in partnership planning and management. Earlier research on private‐sector partnerships indicated that partnership success is largely dependent upon the development and maintenance of strong, productive relationships between the partners. Therefore, modeling efforts focused on the relationship itself. To increase the likelihood that the resulting model is realistic, valid and representative, empirical data was combined with a systems‐dynamics approach, and the model is being validated with feedback from study participants. |
| Databáze: | OpenAIRE |
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